Football is an inspiration for the creators of the Internet folklore. During the World Cup 2014 on

Laboratory Culture News The latest issue of Archives About Laboratory Culture Editors Call for papers Scientific Council adopted procedures 49ers Reviewers List Editorial Guidelines 49ers Contact Culture Laboratory latest issue of Archives About Laboratory Culture Call for Papers Editorial Contact Information for authors recommend Idea Projects and objectives Contacts Featured Publications Publications own FAQ Angielski About us Contact Issues
Football is an inspiration for the creators of the Internet folklore. During the World Cup 2014 on the Polish side ones gathering e-folk (ie. Vanity sites) appeared 49ers in numerous graphic material PhotoShop-lore'u, which can be treated as a bottom-up commentary on events and accompanying tournament socio-cultural phenomena. Netlor was a celebration of both multi-threaded and varied criticism of the tournament in time with their pozasportowym context. The creators have raised a number of issues related to, inter alia, the course 49ers of the tournament, the attitude of the players, the organization of events or male-male relationships during the tournament. Analysis of email content allows for the interpretation of folk media reception loud sport event, which was the World Cup in Brazil.
The football game of today are an inspiration for creative folk [1]. Today, alongside traditional "analog" forms of folklore are the digital edition. The Internet has become a space not only rooting, but also critically comment on, and even ridicule sporting events. The subject of football is moved because both the fansites and ogólnorozrywkowych vanity sites, or collections of graphic PhotoShop-lore 'u. Devoted to football assembled pictures or short videos (usually annotated) appear there quite often, but a rash of e-folk [2], which deals with the work of football takes place during the finals of major competitions, and so the World Cup or European Championships. By e-folklore celebrated, survive and commented on the football feast [3]. At the same time netlorystyczny material is a kind of "mirror" that reflects the social and cultural values [4] and considered by the group norms and stereotypes [5]. According to Violetta Krawczyk-WASILEWSKA: "For the anthropologist folklore (as part of symbolic culture) is characterized in that it reveals the actual attitudes of people towards different phenomena and cultural and social 49ers issues" [6]. In this text, I would like to trace the selected topics of college football, which appeared in PhotoShop-Lora placed on popular Polish vanity sites (demotywatory.pl [7], kwejk.pl [8], jebzdzidy.pl/jbzd.pl[9]) during 2014 World Championships.
PhotoShop-lore is the functional equivalent of orally transmitted pieces, with which it connects, among others, significant anonymity creator, transmission from person to person or subject, referring to the important, at least in the opinion of the author and recipients, cases. At the same time is a bottom-up comment to contemporary events [10]. It is based on generally uncomplicated photomontage (ie. Photoshopping). Magdalena Kaminska, discussing the specifics of e-folk art called memes [11] states: "A typical meme consists of at least two elements of a character, borrowed from popular culture texts known or website and zrekontekstualizowanych, modified, decomposed, supplemented or sfragmentaryzowanych, for example, . backgroundu or by replacing or adding a comment foregroundu "[12]. PhotoShop-lore appeared 49ers in the late 90s. The attached as attachments to e-mail [13]. Today we have a much more transmission paths. Internet users send to him not only the mails, but also by including instant messaging or social networking sites (specific terminal move the content of e-folklore became eg. Facebook) [14]. At the same time operate websites (ie. Vanity sites), which act as a collection of graphic e-folklore. They are visited by crowds of "vain" or seeking entertainment available. Among Polish sites vanity takes a prominent place page demotywatory.pl, meaning "a collection of funny pictures embellished with ironic and funny comments," [15]. Demotywatory genetically derived from operating 49ers in the corporate culture "images motivating," which was a parody of [16]. Although the administrators of this website resigned from the original idea "(de) motivation" - despite the change in the profile treściowego - old template was left unchanged [17]. It consists of placed in a black frame graphics (less animation or short film) and the signature, which is a critical