Starbucks CEO Howard Schultz lifetime fitness pledged to use only local raw materials. This is the

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The giant coffee chain will open 50 branches in the country, but pledged to use only local beans
Starbucks CEO Howard Schultz lifetime fitness pledged to use only local raw materials. This is the first time that the network performs this kind of commitment. "If the coffee easily in another country it would be an act of disrespect for Colombian consumers," declared Schulz at a press conference in Bogota. "We lifetime fitness want to Colombia Colombian coffee to sell, "said Craig Russell, vice president at Starbucks.
Harsh actions taken by the Colombian government in recent years to guerrilla organizations funded drug industry has made the country more attractive for investors, who feared the past many violent confrontations that took place there. Starbucks has pledged lifetime fitness $ 3 million in assistance to 25 thousand farmers in conflict-stricken areas in Colombia to increase its coffee crops, through the US Agency for International Development.
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